Factors affecting net benefit of Google Drive adoption decision : a case study of Thais’ living in Bangkok, Thailand

Purpose: The research proceeded to investigate the factors affecting net benefit of google drive adoption decision among Thais living in Bangkok, Thailand. Design/Methodology/Approach: The data were collected from 412 respondents through convenient sampling technique by online questionnaire. Information quality, system quality, service quality, user satisfaction, intention to use and net benefit, validity and reliability of each variables were examined by Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Findings: The results showed that user satisfaction has the most direct effect on net benefit. Moreover, information quality, system quality and service quality were indirectly affected on net benefit of google drive. Therefore, google drive serve quality system that matches with customer satisfaction and expectation to improve job efficiency. Practical Implications: Although previous studies have identified on the use of google drive in collaborative business operations. However, the factors behind the use of google drive cloud system and the decisions behind the adaptation would provide useful insights for better understanding of the mechanism. Originality/Value: This research provides advanced recommendations to those who concern on the use of efficient google drive features not only to develop its features, but also to strengthen the smooth and flexible work patterns in organizations.peer-reviewe

EDITORIAL

The Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, Scholar: Human Sciences Vol. 15 No. 1 (January – June 2023), which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles. This  issue  covers  twenty-six  articles.  The  first  article  titled “Influencing Factors of Behavior Intention of Master of Arts Students Towards Online Education in Chengdu Public Universities, China” aims to investigate influencing factors of behavioral intentions to use online education of Master of Arts students from three public universities in the Chengdu region of China. The  second  article  titled “Determinants of Behavioral Intention to Use Hybrid Education Among Painting Students in Public Universities in Chengdu, China” aims to examine determinants of behavioral intention to use hybrid education among undergraduate students, majoring in painting at three public universities in Chengdu, China. The  third  article  titled “The Application of UTAUT on eLearning Usage Among Physics Students of International Schools in Bangkok, Thailand” aims to identify factors impacting the behavioral intention and use behavior of eLearning among the high school students who have been studying physics in the final two years (Grade 11 and 12) of international schools in Bangkok, Thailand. The  fourth  article  titled “The Influencing Factors of Gen Y Consumers' Purchase Intention of 3D Cameras in Mianyang, China” aims to examine relationship between social influence, perceived quality, attitude, satisfaction, and trust that influence purchase intention of 3D cameras of Generation Y customers in Mianyang, China. The fifth articled titled “The Assessment of Liberal Arts Students’ Behavioral Intention and Use Behavior of Mobile Video Apps in Chongqing, China” aims to assess the influencing factors of behavioral intention and use behavior towards mobile video apps, using a case of Gen Z students in liberal arts in Chongqing, China. The  sixth  article  titled “A Study of Non-Resident Gen Y Chinese’s Purchase Intention of Real Estate in Panzhihua, China” aims to investigate the factors influencing the purchase intention of non-resident Gen Y Chinese of real estate in Panzhihua, China. The  seventh  article  titled “Impacting Factors of Student Satisfaction and Loyalty: A Case Study of Private Universities in Zhejiang, China” mainly studies the factors impacting student satisfaction and loyalty of private universities in Zhejiang, China. The eighth article titled “Identifying Factors Influencing Continuance Intention and Actual Behavior of Online Computer Games in Chongqing, China” aims to identify the factors influencing students’ continuance intention and actual behavior of online computer games in Chongqing, China. The ninth article titled “Factors Impacting Student’s Behavioral Intention to Use Social Media Applications for Online Learning” aims to investigate the impacting factors of students’ behavioral intention to use social media applications for online learning. The  tenth  article  titled “Behavioral Intention and Use Behavior of University Students in Chengdu in Using Virtual Reality Technology for Learning” aims to investigate the factors that influence the usage of virtual reality (VR) technology in learning among university students in Chengdu, China. The  eleventh  article  titled “Factors Influencing Behavioral Intention of Online Learning in the Post-Covid Pandemic: A Case Study of a Primary School in Chengdu, China” aims to determine influencing factors of primary school students’ behavioral intention to use online learning in the post-Covid pandemic in Chengdu, China. The  twelfth  article  titled “Examination of Tax Compliance Behavior Among Citizens in Phnom Penh, Cambodia” aims to examine drivers of tax compliance among citizens in Phnom Penh, Cambodia: economic compliance drivers, individual compliance drivers, subjective norms, perceived behavioral control, and perceived opportunity. The  thirteenth  article  titled “Blended Learning in Teaching Piano Major Students in the Music Department of Hunan Vocational College of Art” aims to explore the effectiveness of the blended learning approach of piano on the performance of the major students in the Music department of Hunan Vocational College of Art and to determine the students' perceptions of the blended learning approach through a questionnaire survey. The  fourteenth  article  titled “Behavioral Intention and Level of Usage on Convergence Media training Platform on Journalism University Students of Private Universities in Sichuan, China” aims to investigate the factors that affect students' behavioral intention and utilization of behavior in the convergence media training platform and to recommend cultivating converged media talents. The fifteenth article titled “Students’ behavioral intention on interactive video in primary Cinematography of Art Universities in Chengdu, China” aims to explore the effect of using interactive video in major cinematography classrooms and the acceptance of students. The  sixteenth  article  titled “Factors Influencing Online Purchase Intention of Organic Food among Generation X Consumers in Ho Chi Minh” investigates factors influencing online purchase intention among Gen X consumers, incorporated reasons against organic food purchase, health consciousness, reasons for organic food consumption, attitudes, social influence, and perceived risk. The  seventeenth  article  titled “Affecting Factors Affecting Non-Residents’ Attitude towards Online Purchase Intention in Taiyuan China” examines affecting factors of non-residents’ attitudes toward online purchase intention in Taiyuan, Shanxi Province, China. The eighteenth article titled “Switching Intention and Intention to Use Personal Cloud Storage Services Among Chinese Undergraduates” investigates the factors influencing Hangzhou undergraduates' switching intentions and intention to use personal cloud storage services. The  nineteenth  article  titled “Understanding Online Shopping Behaviors and Purchase Intentions Amongst Undergraduate Students in Chengdu, China” focuses on the factors impacting purchase intention towards actual behavior amongst college students in Chengdu, Sichuan, China. The twentieth article titled “The Exploration on Satisfaction and Loyalty: A Case of Non-Teacher Training Major Students in Chuxiong Normal University, China” aims to examine the factors impacting student satisfaction and loyalty, using a case of non-teacher training major students at Chuxiong Normal University, China. The twenty-first article titled “Mobile Game Players’ Behavioral Intention to Use Facial Recognition Login System in Shanghai, China” aims to study the influences of perceived effectiveness of privacy policy, perceived privacy risk, perceived privacy self-efficacy, privacy concern, perceived usefulness, perceived ease of use, and the behavioral intention of mobile game players toward facial recognition login systems. The twenty-second article titled “Determinants of Postgraduate Students of Fine Arts’ Satisfaction and Performance of e-Learning in Chengdu Region of China” aims to investigate the determinants of e-learning satisfaction and performance of fine arts’ postgraduate students in five universities in Chengdu, China. The twenty-third article titled “Customer Loyalty in the Retail Industry in Yangon, Myanmar” aims to investigate the factors impacting customer loyalty in the retail industry in Yangon, Myanmar, which organizations and marketers need to focus on a competitive edge to gain sustainability in customer loyalty. The twenty-fourth article titled “Factors Affecting Satisfaction and Loyalty of Social Science Students in A Public University in Shanxi, China” aims to determine the impacting factors of satisfaction and loyalty among students majoring in social science at public universities in Shanxi Province. The twenty-fifth article titled “The Examination of Customer’s Brand Loyalty Toward Five-Star Hotels in Bangkok” aims to examine the causal relationship between advanced information and communication technology (ICT), perceived quality (tangibility, responsiveness, reliability, assurance, and empathy), brand awareness, brand image, and brand loyalty. The twenty-sixth article titled “Key Influencers of Satisfaction and Behavioral Intention of In-patients in Chengdu, China” aims to evaluate key influencers of satisfaction and behavioral intention of In-patients in Chengdu, China, which the hospital can understand the expectations of in-patients and improve competitiveness

EDITORIAL

The Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, Scholar: Human Sciences Vol. 15 No. 2 (July – December 2023), which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles. This  issue  covers  twenty-six  articles.  The  first  article  titled “Drivers of Behavioral Intention to Adopt Hybrid Education of Undergraduates in Arts and Design's in Chengdu, China” aims to determine drivers of behavioral intention to use hybrid education of undergraduate students in Arts and Design in three universities in Chengdu, China. The  second  article  titled “Attitude Towards Use and Behavior Intention of Online Art Appreciation Courses in Public Universities in Yunnan, China” aims to develop a model to predict the key factors affecting the behavior intention to adopt online art appreciation courses of undergraduate students. The  third  article  titled “Undergraduates’ Behavioral Intention to Use E-Guests to Facilitate Online Learning in The Public Universities in Chongqing, China” aims to evaluate the determinants that significantly affect undergraduate design students’ behavioral intentions to invite e-guests in online education from three essential public universities in Chongqing, China. The  fourth  article  titled “Behavioral Intention to Use E-learning: A Case Study of Apparel School Students at Chengdu Textile College in China” aims to study significant factors of school of apparel students’ behavioral intention to utilize e-learning at Chengdu Textile College, including perceived ease of use, perceived usefulness, attitude, self-efficacy, performance expectancy, social influence and behavioral intention. The fifth articled titled “Factors Impacting Customer Loyalty of Online Shopping: A Case Study of China’s E-Commerce Platforms” aims to investigate the factors impacting satisfaction, commitment, and customer loyalty of online shopping. The  sixth  article  titled “Behavioral Intention to Use Mobile Reading Apps Among Female Students in Chengdu, China” aims to analyze the factors affecting behavioral intentions of female students in Chengdu, China, to use and purchase mobile reading applications. The  seventh  article  titled “Factors Affecting Students’ Continuous Intention to Use Online Art Education Software in Chengdu, China” explores the analysis of factors influencing the continuous use of online art education software by private art education institutions in Chengdu, Sichuan Province, China. The eighth article titled “French Horn Students’ Performance Improvement and Perceptions of Learning through Synchronous Virtual Classroom: An Empirical Research at Hunan Normal University” aims to use a synchronous virtual classroom course to assess the sample participants’ performance improvement and perceptions; and then to analyze and evaluate the results from the assessment. The ninth article titled “Influential Factors of Travel Bubbles Intention During COVID-19 among Cambodians in Siem Reap and Preah Sihanouk” aims to examine the influential factors of travel bubbles intention during COVID-19 among Cambodians in Siem Reap and Preah Sihanouk. The  tenth  article  titled “The Improvement of Service Quality of Service Quality in Prefabricated Steel Structure Construction Process” aims to investigate customers' perceptions of service quality and present guidelines for improving services in prefabricated steel structure management. The  eleventh  article  titled “The Assessment on Consumer Satisfaction and Use Intention of B2C E-Commerce Platform in Chongqing, China” assesses the factors affecting the satisfaction and use intention of Chongqing residents toward e-commerce platforms, including service quality, information quality, system quality, perception of ease of use, perception of usefulness, intention, and satisfaction. The  twelfth  article  titled “The Determinants of Behavioral Intention to Use Mobile Reading Apps of Collage Students in Chongqing, China” aims to examine the determinants of behavioral intention of college students in Chongqing who have mobile reading experience of excellent Chinese traditional culture. The  thirteenth  article  titled “An Examination on Online Learning Adoption of Postgraduate Students in Chengdu, China During COVID-19” aims to examine the online learning adoption of college students in Chengdu, China. Technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) incorporates perceived ease of use, perceived usefulness, attitude, social influence, facilitating conditions, behavioral intention, and use behavior. The  fourteenth  article  titled “Investigating Continuance Intention to Use E-Learning of Female Students Majoring in Music in Chengdu” aims to investigate the impact of system quality, subjective norms, interactivity, course content quality, perceived usefulness, and satisfaction on the continuance intention to use e-learning of music major college students in Chengdu, China. The fifteenth article titled “Determinants of Patients’ Behavioral Intention and Loyalty in Private Hospitals in Chengdu, China” aims to investigate the causal relationship between medical cost reasonableness, healthcare technicality, interpersonal behavior, service quality, patient satisfaction, behavioral intention, and patient loyalty. The  sixteenth  article  titled “The Determinants of Behavior Intentions to Use Chinese Animation and Comics Platforms of Senior Students in Chengdu, China” investigates the determinants of behavioral intentions to use Chinese animation and comics platforms of senior students in Chengdu, China. The  seventeenth  article  titled “An investigation on Senior Students’ Behavioral Intention to Use Tencent Meeting for Legal Course in Chengdu, China” examines senior students’ behavioral intention to use Tencent meeting for the legal course in Chengdu, China. The eighteenth article titled “Determinants Influencing Middel School Students’ Loyalty to Intangible Cultural Heritage in Mianyang, China ” aims to evaluate the essential determinants that significantly impact students’ loyalty to intangible cultural heritage art practice courses in three secondary schools in Mianyang, China. The  nineteenth  article  titled “Measuring First-Year Students’ Behavioral Intention and Use Behavior of Chaoxi Online Learning Platform to Study Mental Health Course in Chengdu, China” aims to measure first-year students’ behavioral intention to use Chaoxi online learning platform to study mental health courses in Chengdu, China. The twentieth article titled “Determinants of Taxpayers’ Use Behavior of Cambodia Road Tax Mobile Payment in Siem Reap” examines determinants of taxpayers’ use behavior of Cambodia Road Tax Mobile Payment Application (CRTMPA) in Siem Reap. The twenty-first article titled “English for Tour Operators and Tour Guides: Learning Needs from Stakeholders’ Voices” aims investigate learners’ needs through a survey to develop a course English for Tour Operators and Tour Guides as tourism has been one of the fastest-growing industries in the 21st century. The twenty-second article titled “Purchase Intention of Potential Hypertension Patients on Innovative Personal Health Assistant Services: A Case of a Private Hospital in Bangkok” aims to examine the significant impact of brand image, perceived service quality, patient satisfaction, and word of mouth on purchase intention on innovative personal health assistant services of patients with the potential to have hypertension. The twenty-third article titled “Influential Factors of Usage Behavior of Potential Hypertension Patients to Use Personal Health Assistant Service and Technology in a Private Hospital in Bangkok” aims to investigate the determinants of behavioral intention toward using personal health assistant services and technology for potential hypertension patients in a private hospital in Bangkok. The twenty-fourth article titled “Analysis of Undergraduate Students’ Behavioral Intentions and Usage Behavior of Online Learning Platforms in Chengdu, Sichuan, China” examines the factors affecting behavioral intention and usage behavior of online learning platforms among undergraduate students in Xihua University in Chengdu, Sichuan, China. The twenty-fifth article titled “The Influence of Service Quality Aspects on Satisfaction and Loyalty of Graduate Students in Chongqing, China” aims to determine the significant effect of faculty services, campus infrastructure, academic aspects, university reputation, and access to university services to determine student satisfaction and student loyalty. The twenty-sixth article titled “Determinants of Satisfaction and Continuance Intention to Use Cloud-Based E-Learning Among Undergraduate Students in Ningxia Universities” examines what factors affect the satisfaction and continuance intention of college students majoring in English translation and interpreting on cloud-based e-learning

Development of digital filtering techniques in three-dimensional TLM models

Digital filtering (DF) techniques are receiving significant interest, because they can represent fine features such as vias, thin-panels and thin-wires in full-field solutions of electromagnetic problems with significant savings in computational costs. However, a limitation of this technique is that DF can only represent a fine feature as a plane or as an internal boundary. In other words, an internal boundary can represent the electromagnetic properties of a fine feature in one dimension or two directions. The DF technique is usually involved with time domain solvers such as the Finite-difference time-domain (FDTD) and the Transmission Line Modeling (TLM) methods. Both of them are commonly used to investigate the electromagnetic fields in the problem spaces. Here the TLM method is selected for demonstrating the DF technique. This thesis presents the formulation of TLM in three-dimensions in order to investigate the limitations of the DF technique and the solutions. As a result, new techniques have been developed. These techniques can be applied to the three dimensional TLM method in order to represent the fine features in three-dimensions appropriately. The developed techniques were demonstrated using some examples of three-dimensional embedded objects, such as conducting volumes and dielectrics. Their accuracy and efficiency are compared with the standard TLM method in the time and frequency-domain. The results show good agreement between these techniques and the standard TLM method

THE FACTORS INFLUENCING ON PURCHASE INTENTION OF THAI AND CHINESE CUSTOMERS TOWARDS THE HOTEL INDUSTRY IN BANGKOK, THAILAND

This study aimed to examine the factors influencing on purchase intention of Thai and Chinese customers towards the hotel industry in Bangkok, Thailand. This research adopted descriptive research method which aimed to describe the target population and variables. The researcher applied nonprobability sampling as a sampling technique and collected the data through questionnaires with 400 respondents. The questionnaire were implemented in English language collected from tourist who stay at hotel in the top three rankings of hotel area in Bangkok (Pathum Wan district, Phra Nakhon district and Watthana district). A statistical software was used to test the data. Variables are measured by a fivepoint Likert scale. The first two hypothesis were tested by Multiple Linear Regression and other two hypothesis were tested by Independent sample t-test. Summary of the results, the findings of the conceptual model revealed that eWOM affected loyalty and purchase intention as shown in the results of hypothesis one and two

BEHAVIORAL INTENTION OF BANGKOKIANS TO ADOPT MOBILE PAYMENT SERVICES BY TYPE OF USERS

Technology and Trend of mobile payment or cashless wallet have continuously grown and the potential to replace the traditional payment method is large. The purpose of this study is to understand the factors that impact customer behavioral intention to start using mobile payment service in the case of Thai people in Bangkok. Also, investigate the difference between 2 types of user as personal used user and business owner user toward the behavioral intention to adopt mobile payment services. A conceptual model in this study was developed based on element of innovation diffusion theory and technology acceptance. The questionnaire was provided and collected by 400 respondents by convenience, quota and the snow-ball sampling method. The methods used to analyze are linear regression and independent sample t-test. The findings show which factors have impact on customer behavioral intention to adopt mobile payment service

AN INVESTIGATION OF THE FACTORS INFLUENCING CONSUMERS OF DIFFERENT GENERATION’S BEHAVIORAL INTENTION TOWARDS FRANCHISED JAPANESE RESTAURANTS IN BANGKOK, THAILAND

This research attempts to investigate the factors that impact consumer’s behavioral intention towards franchised Japanese restaurants in Bangkok as the number of franchised Japanese restaurants in Bangkok is decreasing which is different from the overall number of franchised Japanese restaurants in Thailand, and to examine the differences among three generational groups (Generation X, Generation Y and Generation Z). A conceptual model was developed based on previous studies that include quality of physical environment, service quality, food quality, customer perceived value and customer satisfaction to explain consumer’s behavioral intention. The questionnaire was distributed to 402 respondents by convenience, quota and judgment sampling methods. The statistical techniques used in this study are Multiple Linear Regression (MLR) and One-Way ANOVA. The findings reveal factors impacting behavioral intention towards franchised Japanese restaurants in Bangkok, and the differences among three generational groups. The outcomes of this study indicate that different generations have different perspectives towards franchised Japanese restaurants in Bangkok, and variables in the conceptual framework are linked. Hence, the franchised Japanese restaurants in Bangkok should focus on the variables mentioned in this study, integrate this study to consider their target customers by identifying them according to their generations, or serve different generations differently

Determinants Of Customer Satisfaction And Customer Loyalty In E-Banking: A Case Study of Thailand’s Selected Commercial Banks in Bangkok’s Central Business Area

The primary purpose of this paper is to identify the determinants of the factors influencing customer satisfaction and customer loyalty in the e-banking of commercial banks of Thailand. A 33 item questionnaire was developed based on the literature review and tested for reliability and validity using Cronbach’s alpha test. A total of 400 questionnaires were distributed to 204 e-banking banking preferring clients and 196 traditional banking preferring clients. The regression analysis suggested that core service quality, social benefits, confidence benefits and physical layout has statistical influence on customer satisfaction of commercial banks. Moreover, accessibility and special treatment benefits have statistical correlation with customer satisfaction. The findings also revealed that there was statistical difference in customer satisfaction and customer loyalty in e-banking and traditional banking preferring clients. In the intense competitive banking industry of Thailand, the identified results help the decision makers of the banks to improve the special parameters and get an edge against the competitive banks to satisfy and retain customers

FACTORS INFLUENCING CUSTOMER ATTITUDE AND BEHAVIORAL INTENTION TOWARDS CONSUMING DIETARY SUPPLEMENTS

The purpose of this study is to determine the key aspects that influence customer attitude towards dietary supplement and their behavioral intention to consume dietary supplements. The theory of planned behavior (TPB) is studied as the theoretical framework for this study with small adjustment to derive the conceptual framework. The sample data (n=402) were collected through online questionnaire using google forms. The researcher used convenience sampling method to pick the respondents. The data were analyzed through Structural equation model (SEM) to derive model fit and test the hypotheses. From all thefactors in the TPB model, Informational influence (Subjective norm) and Perceived behavioral control did not have a significant influence on attitude and behavioral intention of the consumer of dietary supplements. Attitude is the strongest influence in shaping behavioral intention of a consumer. However even though normative influence (Subjective norm) isn’t directly significant towards behavioral intention, it does have some indirect effect. The findings of the research showed that attitude about dietary supplements has the strongest influence toward behavioral intention. However even if Normative influence didn’t have a significant direct influence, it did have an indirect effect as normative influence is the strongest and only factor that influences their attitude. Hence when promoting dietary supplement companies should focus on building a strong and positive attitude about their product through favorable normative influence. This study uses TPB to investigate factors influencing Behavioral intention to consume dietary supplements in Bangkok, Thailand

Development of digital filtering techniques in three-dimensional TLM models

Digital filtering (DF) techniques are receiving significant interest, because they can represent fine features such as vias, thin-panels and thin-wires in full-field solutions of electromagnetic problems with significant savings in computational costs. However, a limitation of this technique is that DF can only represent a fine feature as a plane or as an internal boundary. In other words, an internal boundary can represent the electromagnetic properties of a fine feature in one dimension or two directions. The DF technique is usually involved with time domain solvers such as the Finite-difference time-domain (FDTD) and the Transmission Line Modeling (TLM) methods. Both of them are commonly used to investigate the electromagnetic fields in the problem spaces. Here the TLM method is selected for demonstrating the DF technique. This thesis presents the formulation of TLM in three-dimensions in order to investigate the limitations of the DF technique and the solutions. As a result, new techniques have been developed. These techniques can be applied to the three dimensional TLM method in order to represent the fine features in three-dimensions appropriately. The developed techniques were demonstrated using some examples of three-dimensional embedded objects, such as conducting volumes and dielectrics. Their accuracy and efficiency are compared with the standard TLM method in the time and frequency-domain. The results show good agreement between these techniques and the standard TLM method